ABOUT
The Brand
100% hand block printed by skilled master artisans in Jaipur, Rajasthan.
Homage to Heritage
Kitty Rae, known as the Godmother of block print, founded the printing house we work with back in the 1960s.
Many of today’s printers trained under her and continue to work with us, keeping her craft and care alive.
We’re proud to be a craft-first brand. Small batches, slow creation, maximum impact. Hand block print, always.
Our Craft
We honour, evolve, and celebrate the artisanal craft of hand block printing. Every piece is handmade in India using techniques passed down through generations of master artisans.
Tradition, Reimagined
Historic motifs meet modern palettes and silhouettes. The result is prints that feel timeless yet contemporary, designed to make you feel beautiful.
The Human Touch
Each garment carries subtle variations in colour and print. These are not imperfections, but signatures of the human hands behind every piece.
PROUDLY HUMAN MADE.
The power of the human hand: each wooden block is carved by hand, each print follows a rhythm. The steady beat of wood meeting cloth.
Ink splashes, stained palms, and irregularities are part of the process.
These marks of making are celebrated, not hidden. They are part of the story.
By the Numbers
OUR FOUNDER
Sarah Zellweger
Our founder Sarah has been working closely with the family of famed block print pioneer, Kitty Rae, since 2015.
Alongside the devoted team of artisans, they strive to push hand block printing forward, refining heritage blocks and giving them new life for a contemporary audience.
Sarah lives between Lisbon, Jaipur and Southern Maine with her husband and two children.